It looks like the nextgen HD optical disc players are using this Soc from Broadcom:

http://www.broadcom.com/press/release.php?id=800942

LAS VEGAS, 2006 International CES, Jan 05, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- Broadcom Corporation (Nasdaq: BRCM), a global leader in wired and wireless broadband communications semiconductors, today announced a new dual-channel AVC/VC-1/MPEG-2 video decoder system-on-a-chip (SoC) that enables cable, satellite and IP-network equipment manufacturers to cost-effectively develop high-performance media centers. The new Broadcom® chip integrates all of the required media center technology to securely access, store and share multiple types of digital media content, including high-definition TV (HDTV) programs, video-on-demand, Internet content, digital video, music and photos, and voice over IP services.

Tags: H.264 Blu-Ray HD-DVD mpeg-2 mpeg2