Some low hanging fruit for Apple to pick at WWDC 2016: "As this candy colored appearance grew old, Apple again shifted toward neutral greys and complex, photorealistic icons. iOS started out in 2007 with richly beveled photorealistic icons with gloss and sheen and reflections. By 2013, this had not only grown somewhat old fashioned looking, but would also be hard to maintain as iOS began making efforts to support resolution independence. "
I think Snapchat has proved once and for all it's not about the chrome, it's about the customer.
Labels: UI fashion trends