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2013-07-16
Apple's free promotion led to 5.7M new downloads of 'Infinity Blade II'

Apple's free promotion led to 5.7M new downloads of 'Infinity Blade II'
The success of the promotion was revealed by Chair publicist Laura Mustard in an interview with AllThingsD. She revealed that 1.7 million downloads occurred on the first day of the promotion, totaling 5.7 million by the end of the week."


Like I said before, er, like the publicist said, "The App Store is a meritocracy."

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